THE WIGGLES
THE TASK
The Wiggles wanted to generate sponsorship from like-minded partners to help bring their positive messaging to more families with pre-school children.
THE WORK
Engage appropriate corporate and government brands in partnership discussions, negotiate the agreement and then manage the ongoing partnerships.
THE RESULT
For 20 years Fit managed the identification, negotiation and management of The Wiggles sponsors. Fit's work saw 'The Fab Four of Fun' partner up with over 20 commercial and government organisations making The Wiggles the most successful pre-school sponsorship brand globally.
THE TASK
The Wiggles wanted to generate sponsorship from like-minded partners to help bring their positive messaging to more families with pre-school children.
THE WORK
Engage appropriate corporate and government brands in partnership discussions, negotiate the agreement and then manage the ongoing partnerships.
THE RESULT
For 20 years Fit managed the identification, negotiation and management of The Wiggles sponsors. Fit's work saw 'The Fab Four of Fun' partner up with over 20 commercial and government organisations making The Wiggles the most successful pre-school sponsorship brand globally.
