RESEARCH

Growth starts from within.
We believe clarity within your own four walls is where growth begins. So that means everyone needs to be on the same page (easier said than done, right?). We use evidence-based tools to align stakeholders behind the facts that matter most. 

Here's a little taste of some evidence-based insights that support our thought leadership, our strategic advice and ultimately the success we can help drive for our clients.
Firstly, purpose is paying off:
  • Having a clear purpose is delivering greater growth, loyalty, and productivity
  • Consumers are expecting corporate leaders to lead on values and purpose

Secondly, trust is increasingly becoming a dominant currency in business:
  • Consumer cynicism has skyrocketed
  • Trust in traditional sales processes has plummeted
  • People are relying more on referred channels for  business

Take a look at the research.
Deloitte Insights
2020 Global Marketing Trends
Based on interviews with 80 ‘subject matter experts’ across the globe
Purpose is everything. How Brands that authentically lead with purpose are changing the nature of business today.
  • Companies that lead with purpose and build around it can achieve continued loyalty, consistency, and relevance in the lives of consumers.
  • What separates purpose-driven businesses from the rest are longevity and authenticity
  • Purpose-driven companies witness higher market share gains and grow on average three times faster than their competitors, all the while achieving higher employee and customer satisfaction.
CEDA 2019 Pulse Report
Committee for Economic Development in Australia
3,300 respondents across Australia
  • 72% of people believe business should place equal importance on economic, environment and social performance
  • 78% of the general public support corporate business leaders speaking out on issues of national importance
  • But less than 50% think leaders are advocating in the national interest when they speak out.
Accenture Consumer Pulse Report 2018
30,00 respondents globally
  • A 'negative trust event' can impact a company bottom line by an average of 14%
  • Activating a clear purpose is attractive to consumers with 62% of consumers wanting companies to stand up for issues they are passionate about.
Edelman 2020 Trust Barometer
​34,000 respondents globally
20 years of Edelman research shows trust matters profoundly to consumers, employees, regulators, investors, the media, corporate resilience and risk mitigation. The 2020 report also notes:
  • Non-profits are seen as ethical but not competent, whilst business is the opposite
  • 73% of respondents agree companies can both increase profits and improve conditions of local communities
  • 74% of respondents said CEO's should take the lead on change rather than waiting for Government
  • A majority of people think that capitalism today does more harm than good. 
Forrester Consulting Research Paper 2019
454 Business respondents globally
  • ​77% of companies were prioritising partnerships as a key initiative this year
  • Companies are experiencing an average of 17.5% in partnership revenue growth
  • 49% had seen a boost in partnership revenue growth in the past year
  • 45% had seen an increase in brand awareness via partnership activities in the past year
  • Companies with mature partnerships will enjoy 10% more revenue than those with immature partnerships.
Fit Brand & Partnerships is a trading name for Fit Sponsorship Marketing Pty Ltd. ABN: 55 062 663 227. PO Box 1180, Windsor, Vic, 3181, Australia