PRIDE CUP
THE TASK
Pride Cup has grown into a national movement for change that transcends sport. To augment the amazing work the PrideCup team do in the community, they wanted to find like-minded partners to add reach, connection and dollars to their existing efforts.
THE WORK
Working with the founders we created a partnership brand story and strategy that identified the right potential brand partnerships to help Pride Cup become a more sustainable organisation.
THE RESULT
The team acquired their first national major partner with NAB, a relationship that secured both audeince reach and critical finances for multiple years.
THE TASK
Pride Cup has grown into a national movement for change that transcends sport. To augment the amazing work the PrideCup team do in the community, they wanted to find like-minded partners to add reach, connection and dollars to their existing efforts.
THE WORK
Working with the founders we created a partnership brand story and strategy that identified the right potential brand partnerships to help Pride Cup become a more sustainable organisation.
THE RESULT
The team acquired their first national major partner with NAB, a relationship that secured both audeince reach and critical finances for multiple years.
We're a small team who wants to make a huge impact, so time and resources are scarce. We felt that we were ripe for sponsorship but didn’t quite know the best way to go about it. Fit's 3 month Accelerator Program has been brilliant. We quickly up-skilled, learnt 'the process' and were able to tap into relevant and experienced resources. At the end of the 3 month process, we've not only signed one new partner, but are now at contract stage with two others and have the skills needed to continue our sponsorship journey. I can honestly say without the support of Bruce and Tim it wouldn't have been possible to be where we are today.
JAMES LOLICATO, DIRECTOR, PRIDE CUP
