Fit Brand & Partnerships | Unlock Your Growth

We believe growth is a choice.

Every purpose-driven CEO and Board wants growth. It’s their mandate and can be their legacy. But few get to achieve true growth, growth that makes a difference. We help business leaders see the bigger opportunities and then remove the barriers. We help unleash their brand potential, attract bigger and better partners and ultimately, unlock their revenue streams.

OUR WORK

St John Ambulance (Vic)

St John wanted to increase their impact by increasing revenues. Our insights re-engineered St John's strategic approach to commercial operations which, over time has doubled their commercial revenues.

WHO WE ARE

We’re for those looking to challenge what is and create what could be.

Brands that lead win. Consumers, government, media and the corporate world are drawn to leaders; organisations with a clear brand story who are making an impact. It's time to lead.

OUR WORK

Cirque du Soleil

The Cirque team wanted to acquire a suite of corporate partners to bring increased reach, engagement and revenue to their already successful touring program. The result was a record-breaking partnership with many corporate partners, including Optus lasting nearly a decade.

WHAT WE DO

We remove the roadblocks so more people & partners connect with your brand.

Without knowing it, many organisations have created roadblocks between their brand and the people vital to its success, ultimately diluting the impact of their brand and their revenue streams.

Successful growth comes from introducing three key components into your planning:

1. Perspective

Your perspective influences how you think, how you plan and how you act. When you are able to lift your eyes and elevate your thinking, you profoundly shift the paradigm of what's possible.

2. Process

Process is your 'Sherpa' guiding you safely to the summit. It provides direction as to what needs to be done and gives stakeholders assurance that the due-diligence is being completed.

3. Proof

Evidence is the glue that unites any leadership group. It's the antidote to subjective opinion and the impetus that allows boards and C-levels to work as one.

OUR WORK

Fire + Rescue NSW

Our category audit and ensuing partnership development and acquisition strategy attracted a number of major partners, including McDonald's and the most enduring of all - a decade long strategic alignment with GIO that produced significant life and asset saving results.

WHAT OTHERS SAY

“The work we did with FIT was a game-changer. FIT brought incredible clarity to our market understanding and in development of a new strategic foundation. With insightful analysis and experienced modeling, their work with us provided the impetus for a far-reaching change program with long lasting positive effects on brand, financial sustainability, diversification and growth in cause- related outputs and partner attractiveness.”

Theron Vassiliou, GM - Commercial/Deputy CEO, St John Ambulance Australia (Vic) Inc

"FIT is our first stop for sponsorship needs in Australia. Smart, practical, strategic and creative – they have proven themselves with major results for us in the entertainment field.”

Carmen Pavlovic, CEO, Global Creatures

“FIT’s understanding of the creative and cultural space make them a joy to work with. Better still they help us get the job done."

Rod Macneil, Chief of Staff, Museum Victoria

OUR WORK

Museums Victoria

Values aligned partners were the key for Museums Victoria. Our partnership strategy and go to market campaign yielded multiple partners including renewable energy provider, Powershop.

MAKING AN IMPACT

Here's who we work with.

For over 20 years Fit's Directors have worked across the breadth of business brands applying a proven process and bringing clarity to complex issues. As a result, our clients across Australia have experienced significant, often game-changing results. Here's a sample:

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