Several things have brought change to the finance sector, directly and indirectly, that have now set up a real opportunity for Super Funds to come out into the open and take a leadership role in the community:
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Something very cool is emerging in the commercial world. Brands are beginning to lead on some big, juicy issues. Some might say that’s because of the vacuum of leadership that exists at a government level in many key countries around the world. But that is underestimating the power of the people and in particular the new generation of power consumers.
Bravo Alan Joyce for passionately defending big business’s right, in fact obligation, to speak out on social and environmental issues. But I’m confused as to the Government’s position. They seem to have a tin ear on what the clear majority of consumers want from business. This debate has been early page news in the Fairfax daily’s of recent weeks, but I just don’t get what’s in it for the Government to try and muzzle business.
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AuthorsTim Wood & Bruce McKaskill are partners at Fit Brand & Partnerships. Articles
September 2020
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