​Bravo Alan Joyce for passionately defending big business’s right, in fact obligation, to speak out on social and environmental issues. But I’m confused as to the Government’s position. They seem to have a tin ear on what the clear majority of consumers want from business. ​This debate has been early page news in the Fairfax daily’s of recent weeks, but I just don’t get what’s in it for the Government to try and muzzle business.

​When was the last time you took a call on your phone without knowing who it was? How many ‘cold’ emails do your respond to, that’s if they get through your spam filter. Put up your hand if your using ad blockers on your browser. How’s your enthusiasm for FB ads in your feed? The reality is, traditional sales and marketing channels are stalling, new channels are narrowing. We are simply becoming less trusting of uninvited interruption.