IN A NUTSHELL
We are growth specialists for organisations who make a difference. |
OUR BELIEF
Companies who make a meaningful impact in the world should be recognised and rewarded. But too often we see poor alignment between making an impact and getting reward for it. We work with CEO's and Boards to help them put a strategic growth framework in place that gives them greater control over the elements that generate success - brand, audience, partners and ultimately, revenue streams.
OUR PURPOSE
To transform business by helping brands matter more to people. |
HOW WE WORK
We’re brand analysts, strategists, storytellers, and village builders. Our founders Bruce McKaskill and Tim Wood have a collective four decades of experience in the for-purpose and brand-marketing sectors and work directly across every project. We operate as one agile, multidisciplinary team to meet the client where they are and deliver quick wins and long-term value.
|
BRUCE McKASKILL
Since 1999 Bruce has positioned Fit as Australia's most successful independent brand and partnership growth consultancy in the Arts, Entertainment and Community sectors. Bruce is a Master in Entrepreneurship & Innovation (SUT 2000), a certified Business Coach and a Fellow of the Australian Marketing Institute. With over 30 years in the arts and entertainment industry, including 2 decades as a brand & partnership specialist, Bruce's blend of skills, talent and education bring a different line of thinking to Fit's clients |
TIM WOOD
Tim has worked with some of the biggest brands in the world including Krispy Kreme, McDonald’s, Nike and Mattel. He led Brand teams overseeing the creation of strategy and marketing. Numerous campaigns Tim led have been recognised with global awards. Before brand marketing, Tim worked in the Arts (WAAPA, 1994) as writer and performer then in advertising (Ad School 2000) as a copywriter. Tim joined Fit as a partner in 2014. |
OUR VALUES
- Be true to the greater good: We all have our role to play in making the world a better place
- To be better each day: We commit to constant learning, listening and sharing
- To be honest and straight-up: But with empathy and understanding.
OUR OPERATING PRINCIPLES
- We will be transparent, ethical and fair in all our dealings
- We will always strive to reach and reset industry best practice benchmarks
- We will respect our legal, moral and social obligations
- We are there to serve our clients, but also to lead where we should.
